Stop outsourcing your product soul
I'm Nikitha, and I believe users deserve products that respect their time and intelligence.
I'm Nikitha, and I believe users deserve products that respect their time and intelligence.
I'm Nikitha, and I believe users deserve products that respect their time and intelligence.
I help acquire and retain users by iterating from deeper insights.
5 +
Years Designing
5 +
Years Designing
5 +
Years Designing
72 +
Successful Projects
72 +
Successful Projects
72 +
Successful Projects
0 → 1
Experience
0 → 1
Experience
0 → 1
Experience
Blending strategic thinking with great visual taste.
Ship Without Bleeding Users
Most products fail silently. Engineers ship fast, design comes late, and users leave without complaining. Flows break, onboarding leaks, and interfaces grow heavier instead of clearer. Agencies add layers, handoffs, and zero ownership. Everyone builds. No one owns the experience. Growth stalls for reasons nobody can quite diagnose.
I fix that by designing systems, not screens. I work inside engineering teams to turn complexity into clarity, friction into flow, and products into things people finish, trust, and return to. The outcome is fewer drop-offs, faster decisions, and experiences that feel obvious in the only way that matters: they work.
Ship Without Bleeding Users
Most products fail silently. Engineers ship fast, design comes late, and users leave without complaining. Flows break, onboarding leaks, and interfaces grow heavier instead of clearer. Agencies add layers, handoffs, and zero ownership. Everyone builds. No one owns the experience. Growth stalls for reasons nobody can quite diagnose.
I fix that by designing systems, not screens. I work inside engineering teams to turn complexity into clarity, friction into flow, and products into things people finish, trust, and return to. The outcome is fewer drop-offs, faster decisions, and experiences that feel obvious in the only way that matters: they work.
Ship Without Bleeding Users
Most products fail silently. Engineers ship fast, design comes late, and users leave without complaining. Flows break, onboarding leaks, and interfaces grow heavier instead of clearer. Agencies add layers, handoffs, and zero ownership. Everyone builds. No one owns the experience. Growth stalls for reasons nobody can quite diagnose.
I fix that by designing systems, not screens. I work inside engineering teams to turn complexity into clarity, friction into flow, and products into things people finish, trust, and return to. The outcome is fewer drop-offs, faster decisions, and experiences that feel obvious in the only way that matters: they work.
Head Turning Cases
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Designed with suspiciously high enthusiasm.
Mild chaos, strong opinions.
Pixels behaving themselves (mostly).
Built on caffeine and optimism.
Perfectly normal designer activity.
Official collector of half-baked ideas.
User-friendly, designer-approved.
Dangerously curious.
Built on caffeine and optimism.
Perfectly normal designer activity.
Official collector of half-baked ideas.
User-friendly, designer-approved.
Dangerously curious.
Powered by snacks and Figma.
Loading… forever judging.
Designed with suspiciously high enthusiasm.
Mild chaos, strong opinions.
Pixels behaving themselves (mostly).
The Philosophy
#1 Change is Human, Design for Humans.
Products should adapt with evolving behavior, not force people to adapt to them. Design must grow the same way humans do: continuously, responsively, and without ego.
#1 Change is Human, Design for Humans.
Products should adapt with evolving behavior, not force people to adapt to them. Design must grow the same way humans do: continuously, responsively, and without ego.
#1 Change is Human, Design for Humans.
Products should adapt with evolving behavior, not force people to adapt to them. Design must grow the same way humans do: continuously, responsively, and without ego.
#2 Decisions Should Serve Evidence, Not Emotion
Opinions are loud, but data is honest. Decisions shouldn’t depend on who argues best, but on what users actually do. Real feedback comes from real behavior.
#2 Decisions Should Serve Evidence, Not Emotion
Opinions are loud, but data is honest. Decisions shouldn’t depend on who argues best, but on what users actually do. Real feedback comes from real behavior.
#2 Decisions Should Serve Evidence, Not Emotion
Opinions are loud, but data is honest. Decisions shouldn’t depend on who argues best, but on what users actually do. Real feedback comes from real behavior.
#3 New Ideas Should Never Break Familiarity
Innovation without familiarity confuses. Familiarity without innovation stagnates. Great design feels new without making people relearn everything they already know.
Innovation without familiarity confuses. Familiarity without innovation stagnates. Great design feels new without making people relearn everything they already know.
User Research
Discovering real needs and behaviors to guide design decisions, fostering empathy and informed solutions.
User Research
Discovering real needs and behaviors to guide design decisions, fostering empathy and informed solutions.
User Research
Discovering real needs and behaviors to guide design decisions, fostering empathy and informed solutions.
User Research
Discovering real needs and behaviors to guide design decisions, fostering empathy and informed solutions.
Product Strategy
Aligning user needs with business goals, creating direction that earns immediate trust and confidence.
Product Strategy
Aligning user needs with business goals, creating direction that earns immediate trust and confidence.
Product Strategy
Aligning user needs with business goals, creating direction that earns immediate trust and confidence.
Product Strategy
Aligning user needs with business goals, creating direction that earns immediate trust and confidence.
Design Systems
Creating cohesive, reusable components and patterns that make products consistent, clear, and instantly familiar.
Design Systems
Creating cohesive, reusable components and patterns that make products consistent, clear, and instantly familiar.
Design Systems
Creating cohesive, reusable components and patterns that make products consistent, clear, and instantly familiar.
Design Systems
Creating cohesive, reusable components and patterns that make products consistent, clear, and instantly familiar.
Interaction Design
Crafting intuitive, seamless behaviors that guide users naturally, reducing friction and making actions effortless.
Interaction Design
Crafting intuitive, seamless behaviors that guide users naturally, reducing friction and making actions effortless.
Interaction Design
Crafting intuitive, seamless behaviors that guide users naturally, reducing friction and making actions effortless.
Interaction Design
Crafting intuitive, seamless behaviors that guide users naturally, reducing friction and making actions effortless.
Experience
Experience
Experience
Student Groups, Startups in College
Design Team Member
Dec'20 - Apr'23
Worked with design teams in student groups like International Relations Cell and Spring Fest, helping build trust with design. Also made logos and decks for friends’ startups. That’s where my design journey began.
Student Groups, Startups in College
Design Team Member
Worked with design teams in student groups like International Relations Cell and Spring Fest, helping build trust with design. Also made logos and decks for friends’ startups. That’s where my design journey began.
Student Groups, Startups in College
Design Team Member
Dec'20 - Apr'23
Worked with design teams in student groups like International Relations Cell and Spring Fest, helping build trust with design. Also made logos and decks for friends’ startups. That’s where my design journey began.
Student Groups, Startups in College
Design Team Member
Dec'20 - Apr'23
Worked with design teams in student groups like International Relations Cell and Spring Fest, helping build trust with design. Also made logos and decks for friends’ startups. That’s where my design journey began.
Lessonpal
Product Designer
Dec'22 - May'24
Improved usability for thousands of global users with thoughtful design fixes. Made messaging clearer to reduce support time and improve satisfaction. Helped grow the user base with a smart referral program and led a website migration that cut content creation time significantly.
Lessonpal
Product Designer
Improved usability for thousands of global users with thoughtful design fixes. Made messaging clearer to reduce support time and improve satisfaction. Helped grow the user base with a smart referral program and led a website migration that cut content creation time significantly.
Lessonpal
Product Designer
Dec'22 - May'24
Improved usability for thousands of global users with thoughtful design fixes. Made messaging clearer to reduce support time and improve satisfaction. Helped grow the user base with a smart referral program and led a website migration that cut content creation time significantly.
Lessonpal
Product Designer
Dec'22 - May'24
Improved usability for thousands of global users with thoughtful design fixes. Made messaging clearer to reduce support time and improve satisfaction. Helped grow the user base with a smart referral program and led a website migration that cut content creation time significantly.
Focusoft HQ
Design Lead
Jun'24 - Dec'24
First design hire at Focusoft HQ, leading projects in large markets. Created an automated trust system widely adopted by users and improved networking experiences. Led a team and built scalable design systems that boosted engagement.
Focusoft HQ
Design Lead
First design hire at Focusoft HQ, leading projects in large markets. Created an automated trust system widely adopted by users and improved networking experiences. Led a team and built scalable design systems that boosted engagement.
Focusoft HQ
Design Lead
Jun'24 - Dec'24
First design hire at Focusoft HQ, leading projects in large markets. Created an automated trust system widely adopted by users and improved networking experiences. Led a team and built scalable design systems that boosted engagement.
Focusoft HQ
Design Lead
Jun'24 - Dec'24
First design hire at Focusoft HQ, leading projects in large markets. Created an automated trust system widely adopted by users and improved networking experiences. Led a team and built scalable design systems that boosted engagement.
Nesaasity
Creative Director
Feb'25 - Dec'25
Started Nesaasity with an intention to build a design agency that actually delivers outcomes, not just invoices—to make founders’ lives easier, products smarter, and bad agencies irrelevant.
Nesaasity
Creative Director
Started Nesaasity with an intention to build a design agency that actually delivers outcomes, not just invoices—to make founders’ lives easier, products smarter, and bad agencies irrelevant.
Nesaasity
Creative Director
Feb'25 - Dec'25
Started Nesaasity with an intention to build a design agency that actually delivers outcomes, not just invoices—to make founders’ lives easier, products smarter, and bad agencies irrelevant.
Nesaasity
Creative Director
Feb'25 - Dec'25
Started Nesaasity with an intention to build a design agency that actually delivers outcomes, not just invoices—to make founders’ lives easier, products smarter, and bad agencies irrelevant.
Friction Be Gone
Let’s make your next release unmistakably better.
You’re a lean team with big ambitions, early users to impress, fires to put out, and zero time for a slow designer. I ship fast, and make your product feel alive, lovable, usable, and make it shareable.
You’re a lean team with big ambitions, early users to impress, fires to put out, and zero time for a slow designer. I ship fast, and make your product feel alive, lovable, usable, and make it shareable.
You’re a lean team with big ambitions, early users to impress, fires to put out, and zero time for a slow designer. I ship fast, and make your product feel alive, lovable, usable, and make it shareable.