Designing to reduce emotional conflict
I'm Nikitha, and I believe in reducing emotional conflict so that users can focus on what matters.
I'm Nikitha, and I believe in reducing emotional conflict so that users can focus on what matters.
I'm Nikitha, and I believe in reducing emotional conflict so that users can focus on what matters.
I help acquire and retain users by iterating from deeper insights.
5 +
Years Designing
5 +
Years Designing
5 +
Years Designing
72 +
Successful Projects
72 +
Successful Projects
72 +
Successful Projects
0 → 1
Experience
0 → 1
Experience
0 → 1
Experience
Blending strategic thinking with great visual taste.
The truth. It's interesting!
Ever felt frustrated by a product that should be simple but isn’t? Design for me is about making those tiny moments better. It’s about noticing friction and turning it into clarity: smooth flows, simple structures, and interfaces that support instead of demand.
My path wasn’t straight. From an IIT start in circuits and code to discovering UX through friends who showed how logic meets empathy, I learnt to build things that actually help people move forward. The goal stays the same: honest, practical, and human-centered design that works under real pressure.
The truth. It's interesting!
Ever felt frustrated by a product that should be simple but isn’t? Design for me is about making those tiny moments better. It’s about noticing friction and turning it into clarity: smooth flows, simple structures, and interfaces that support instead of demand.
My path wasn’t straight. From an IIT start in circuits and code to discovering UX through friends who showed how logic meets empathy, I learnt to build things that actually help people move forward. The goal stays the same: honest, practical, and human-centered design that works under real pressure.
The truth. It's interesting!
Ever felt frustrated by a product that should be simple but isn’t? Design for me is about making those tiny moments better. It’s about noticing friction and turning it into clarity: smooth flows, simple structures, and interfaces that support instead of demand.
My path wasn’t straight. From an IIT start in circuits and code to discovering UX through friends who showed how logic meets empathy, I learnt to build things that actually help people move forward. The goal stays the same: honest, practical, and human-centered design that works under real pressure.
Head Turning Cases
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Designed with suspiciously high enthusiasm.
Mild chaos, strong opinions.
Pixels behaving themselves (mostly).
Built on caffeine and optimism.
Perfectly normal designer activity.
Official collector of half-baked ideas.
User-friendly, designer-approved.
Dangerously curious.
Built on caffeine and optimism.
Perfectly normal designer activity.
Official collector of half-baked ideas.
User-friendly, designer-approved.
Dangerously curious.
Powered by snacks and Figma.
Loading… forever judging.
Designed with suspiciously high enthusiasm.
Mild chaos, strong opinions.
Pixels behaving themselves (mostly).
The Philosophy
#1 Change is Human, Design for Humans.
Products should adapt with evolving behavior, not force people to adapt to them. Design must grow the same way humans do: continuously, responsively, and without ego.
#1 Change is Human, Design for Humans.
Products should adapt with evolving behavior, not force people to adapt to them. Design must grow the same way humans do: continuously, responsively, and without ego.
#1 Change is Human, Design for Humans.
Products should adapt with evolving behavior, not force people to adapt to them. Design must grow the same way humans do: continuously, responsively, and without ego.
#2 Decisions Should Serve Evidence, Not Emotion
Opinions are loud, but data is honest. Decisions shouldn’t depend on who argues best, but on what users actually do. Real feedback comes from real behavior.
#2 Decisions Should Serve Evidence, Not Emotion
Opinions are loud, but data is honest. Decisions shouldn’t depend on who argues best, but on what users actually do. Real feedback comes from real behavior.
#2 Decisions Should Serve Evidence, Not Emotion
Opinions are loud, but data is honest. Decisions shouldn’t depend on who argues best, but on what users actually do. Real feedback comes from real behavior.
#3 New Ideas Should Never Break Familiarity
Innovation without familiarity confuses. Familiarity without innovation stagnates. Great design feels new without making people relearn everything they already know.
Innovation without familiarity confuses. Familiarity without innovation stagnates. Great design feels new without making people relearn everything they already know.
User Research
Discovering real needs and behaviors to guide design decisions, fostering empathy and informed solutions.
User Research
Discovering real needs and behaviors to guide design decisions, fostering empathy and informed solutions.
User Research
Discovering real needs and behaviors to guide design decisions, fostering empathy and informed solutions.
User Research
Discovering real needs and behaviors to guide design decisions, fostering empathy and informed solutions.
Product Strategy
Aligning user needs with business goals, creating direction that earns immediate trust and confidence.
Product Strategy
Aligning user needs with business goals, creating direction that earns immediate trust and confidence.
Product Strategy
Aligning user needs with business goals, creating direction that earns immediate trust and confidence.
Product Strategy
Aligning user needs with business goals, creating direction that earns immediate trust and confidence.
Design Systems
Creating cohesive, reusable components and patterns that make products consistent, clear, and instantly familiar.
Design Systems
Creating cohesive, reusable components and patterns that make products consistent, clear, and instantly familiar.
Design Systems
Creating cohesive, reusable components and patterns that make products consistent, clear, and instantly familiar.
Design Systems
Creating cohesive, reusable components and patterns that make products consistent, clear, and instantly familiar.
Interaction Design
Crafting intuitive, seamless behaviors that guide users naturally, reducing friction and making actions effortless.
Interaction Design
Crafting intuitive, seamless behaviors that guide users naturally, reducing friction and making actions effortless.
Interaction Design
Crafting intuitive, seamless behaviors that guide users naturally, reducing friction and making actions effortless.
Interaction Design
Crafting intuitive, seamless behaviors that guide users naturally, reducing friction and making actions effortless.
Experience
Experience
Experience
Student Groups, Startups in College
Design Team Member
Dec'20 - Apr'23
Worked with design teams in student groups like International Relations Cell and Spring Fest, helping build trust with design. Also made logos and decks for friends’ startups. That’s where my design journey began.
Student Groups, Startups in College
Design Team Member
Worked with design teams in student groups like International Relations Cell and Spring Fest, helping build trust with design. Also made logos and decks for friends’ startups. That’s where my design journey began.
Student Groups, Startups in College
Design Team Member
Dec'20 - Apr'23
Worked with design teams in student groups like International Relations Cell and Spring Fest, helping build trust with design. Also made logos and decks for friends’ startups. That’s where my design journey began.
Student Groups, Startups in College
Design Team Member
Dec'20 - Apr'23
Worked with design teams in student groups like International Relations Cell and Spring Fest, helping build trust with design. Also made logos and decks for friends’ startups. That’s where my design journey began.
Lessonpal
Product Designer
Dec'22 - May'24
Improved usability for thousands of global users with thoughtful design fixes. Made messaging clearer to reduce support time and improve satisfaction. Helped grow the user base with a smart referral program and led a website migration that cut content creation time significantly.
Lessonpal
Product Designer
Improved usability for thousands of global users with thoughtful design fixes. Made messaging clearer to reduce support time and improve satisfaction. Helped grow the user base with a smart referral program and led a website migration that cut content creation time significantly.
Lessonpal
Product Designer
Dec'22 - May'24
Improved usability for thousands of global users with thoughtful design fixes. Made messaging clearer to reduce support time and improve satisfaction. Helped grow the user base with a smart referral program and led a website migration that cut content creation time significantly.
Lessonpal
Product Designer
Dec'22 - May'24
Improved usability for thousands of global users with thoughtful design fixes. Made messaging clearer to reduce support time and improve satisfaction. Helped grow the user base with a smart referral program and led a website migration that cut content creation time significantly.
Focusoft HQ
Design Lead
Jun'24 - Jan'25
First design hire at Focusoft HQ, leading projects in large markets. Created an automated trust system widely adopted by users and improved networking experiences. Led a team and built scalable design systems that boosted engagement.
Focusoft HQ
Design Lead
First design hire at Focusoft HQ, leading projects in large markets. Created an automated trust system widely adopted by users and improved networking experiences. Led a team and built scalable design systems that boosted engagement.
Focusoft HQ
Design Lead
Jun'24 - Jan'25
First design hire at Focusoft HQ, leading projects in large markets. Created an automated trust system widely adopted by users and improved networking experiences. Led a team and built scalable design systems that boosted engagement.
Focusoft HQ
Design Lead
Jun'24 - Jan'25
First design hire at Focusoft HQ, leading projects in large markets. Created an automated trust system widely adopted by users and improved networking experiences. Led a team and built scalable design systems that boosted engagement.
Friction Be Gone
Let’s make your next release unmistakably better.
You’re a lean team with big ambitions, early users to impress, fires to put out, and zero time for a slow designer. I ship fast, and make your product feel alive, lovable, usable, and make it shareable.
You’re a lean team with big ambitions, early users to impress, fires to put out, and zero time for a slow designer. I ship fast, and make your product feel alive, lovable, usable, and make it shareable.
You’re a lean team with big ambitions, early users to impress, fires to put out, and zero time for a slow designer. I ship fast, and make your product feel alive, lovable, usable, and make it shareable.